LAST UPDATED ON: 2009.11.16 home back CHINESE english
  • Design worthy of the world’s largest market.


    To award innovative products and projects expressly created for the Chinese-speaking market.


    Award Concept

    Chinese-speaking consumers demand products and designs tailored to their needs and desires. Given the variety of economic classes, lifestyle choices, and business opportunities in Chinese-speaking countries, astute design is crucial if brands want to remain competitive. International and domestic companies selling products and undertaking design projects in this complex arena must couple an understanding of centuries of civilization within a keen sense of local trends.


    The annual Golden Pin Design Award is the longest-running design award that celebrates products expressly created for the Chinese-speaking market. Participating individuals and companies are judged on their ability to innovate in this dynamic economy. As the gauge for leading design in Chinese-speaking communities, the Golden Pin offers entrants an unprecedented opportunity to prove their prowess in the world’s largest market..


    Award Program

    The Golden Pin Design Award is an annual award that accepts entries from individuals or companies that are selling, manufacturing, or designing products or projects in a Chinese-speaking country or region. (International companies must have a subsidiary company or official dealer registered in a Chinese-speaking country.).


    There are four award categories:

    Product Design

    Visual Communication

    Packaging Design

    Interior Design


    Entered products and projects are assessed in three stages by an expert international jury. Second stage winners receive a Golden Pin Design Mark–an indicator of innovation that they can use to market their product or design project. Of these winners, just 15 to 20 receive a Best Design Award. All winners benefit from increased brand exposure through the public and media relations efforts of the Golden Pin team.