LAST UPDATED ON: 2009.11.16 home back CHINESE english
  • The interchangeability of technological achievements so omnipresent in our modern world and growing international competition demand that companies enhance the communication of their unique strengths and that they do so in a comprehensive, expansive way particularly in relation to their customers; whereby such messages must be understandable on an emotional level.

    Design awards play a deceive role here; by participating in design competitions companies and designers are able to highlight their expertise. These respective accolades provide them with a valuable marketing too, which allows them to position their products on the market much more effectively.